Future of Firestone Building Products and Firestone roofing, wall and lining systems

Firestone Building Products will adopt the Holcim name and brand. Holcim is a global leader in sustainable and innovative building solutions, and successfully completed an acquisition of Firestone Building Products on April 1, 2021.

At the same time, the Firestone roofing, wall and lining systems are becoming Elevate. Elevate is a new name that stands for a commitment to the highest standards for our customers and the industry at large. We look forward to rolling our new names and brands out in the coming months.